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Postcard Glossary

Designing Handmade Greeting Cards

Photos of Making Greeting Cards

Here are some of the glossary terms you will see when people discuss postcards.



Term Description
Antique Postcard A postcard published before World War I.
Cancellation on Front Commonly abbreviated as COF.
Chrome Commonly abbreviated as CHR. A card published after 1939 with a shiny paper surface. The term is derived from Kodachrome.
Condition Refers to the physical condition of a postcard. Terms used are Mint, Near Mint, Excellent, Very Good, Good, Fair, and Poor. Each dealer and auction house uses their criteria for assigning these terms.
Deltiologist The person doing postcard research
Deltiology The study of postcards
Die Cut A paper object cut into a shape other than a rectangle, such as the shape of an angel, Santa, or animal.
Die Cut Hold to Light A hold to light (HTL) postcard that transforms from day to night when a bright light shows through the tiny holes cut on the surface of the card.
Divided Back Commonly abbreviated as DB. A postcard back with a centerline that divides the address from the message. Postcards with divided backs appeared in England in 1902, France in 1904, Germany in 1905, and in the United States in 1907.
Divided Back Era The period of time from 1907 to 1915.
Embossed Postcards with designs that are slightly raised above the card's surface. Heavily embossed postcards have almost a paper-mache style that stands greatly above the paper's surface.
Ephemera A printed or handwritten item that is normally discarded after its intended use, such as calendars, postcards, trade cards, and valentines.
Foxing Brown spots on the paper's surface. These spots of mildew penetrating the paper cannot be removed by erasing.
Gelatin A card with a varnish-like coating producing a glossy surface. The surface usually cracks or shatters.
Golden Age of Postcards In the United States, it was from 1898 through 1918.
Hold to Light Commonly abbreviated as HTL. A postcard that creates a different image if held to the light. Some are as simple as day into night, others as complicated as winter into summer. There are die cut hold to lights and transparencies.
Linen Issued from the late 1920s into the 1950s. Linens are typically printed in vivid colors on paper with a crosshatched surface, resembling linen, and they tend to have a shadow-less airbrushed appearance.
Lithography A printing process using a smooth, flat, porous surface of stone on which the design is laid down with grease and water so that only certain parts will take the ink and print.
Postcard A card specifically made with the intention that it could be used by itself as a mailed message or as a souvenir.
Postmarked Commonly abbreviated as PM.
Pre-Linen Printed on matte paper stock. Issued through early 1930s.
Private Mailing Card Commonly abbreviated as PMC. Issued between 1898-1901.
Real Photo Post Card Commonly abbreviated as RPPC. An actual photograph printed on photographic paper with a preprinted postcard back. Real photo cards are more desirable than commercially printed postcards. Most real photos are one of a kind, while commercially printed photographs were produced in large quantity. Made from the late 1800s into the 1950s.
Size - Standard Postcard measuring 3-1/2" by 5-1/2", either vertical or horizontal.
Size - Continental Postcards measuring 4" by 6". Most were published after 1940s.
Size - Oversized Postcards larger than 4” by 6”.
Topicals Postcards that are not scenic views but are of subjects such as dogs, cats, horses, baseball, kites, and golf.
Tradecards Advertising cards issued before 1900. Storekeepers gave them away in products or with the purchase of a product. They were very popular before the postcard and were often glued into large scrapbooks with other die cut scrap.
Undivided Back Commonly abbreviated as UDB. A postcard back without a dividing line to separate the message from the address. Undivided backs on postcards help date the cards. Issued in the United States until they were replaced by the divided back postcards in 1907.
View Cards Postcards that feature cities and places within cities, such as parks, main streets, depots, storefronts, bridges, and roads.
White Border Commonly abbreviated as WB. Issued between 1915-1930
Writing on Front Commonly abbreviated as WOF.

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